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Blackbox Research Agency Branding

Overview   Blackbox is an established, award-winning Singapore research agency operating since 2002. Research has evolved beyond traditional surveys and focus groups. In order to achieve prominence in the market, Blackbox began leveraging on the latest in digital and online…

Studying Successful Brands – TED

  If there was ever someone who could teach us a thing or two about branding, it would be the successful brands themselves. That’s why we have decided to include a new category for our blog, where we pick a…

Are You Personal with Your Brand?

We’ve mentioned that branding is something a company is built on. The way a logo stands out, how a tagline resonates, and even how customer services are carried out reflects the meaning behind a brand.   What makes the successful…

How Branding Affects Your Hiring Success

  When we talk about improving and strengthening the brand of a company, it usually is for the sake of benefits like repeat sales, customer retention, brand loyalty and so on (read more about the benefits here). However, what some…

10 Steps to Getting Your Ideal Logo

  The most prominent brands around owe their success to more than just great looking logos. They are where they are today because they have identified the core of their business, and then worked hard on projecting this message in…

How to Get Your Brand Experienced (Not Just Seen)

  Traditional advertising communicates with your target audience visually and verbally, reminding them that your product / service is around and provides them with great value. While there’s nothing wrong with that approach, the advertising playground is getting highly concentrated…

Why Your Branding Isn’t Working

You have probably heard about the importance of branding (possibly from us) and when done well, a business can reap benefits like constant referrals, word of mouth marketing, brand loyalty, repeat purchases and so on. So far, we’ve talked about…