Are You Personal with Your Brand?

We’ve mentioned that branding is something a company is built on. The way a logo stands out, how a tagline resonates, and even how customer services are carried out reflects the meaning behind a brand.   What makes the successful…

How Branding Affects Your Hiring Success

  When we talk about improving and strengthening the brand of a company, it usually is for the sake of benefits like repeat sales, customer retention, brand loyalty and so on (read more about the benefits here). However, what some…

What Did You Get These Past 3 Months?

  It’s amazing how time moves by isn’t it? It felt like just yesterday when we were pushing to get several year-end projects out in 2013, and today, it’s already been 3 months into 2014. We have to admit that…

10 Steps to Getting Your Ideal Logo

  The most prominent brands around owe their success to more than just great looking logos. They are where they are today because they have identified the core of their business, and then worked hard on projecting this message in…

How to Get Your Brand Experienced (Not Just Seen)

  Traditional advertising communicates with your target audience visually and verbally, reminding them that your product / service is around and provides them with great value. While there’s nothing wrong with that approach, the advertising playground is getting highly concentrated…

5 Symptoms That Scream “Rebranding Required”

The concept of change is something we’ve seen happen to several brands, many of which have become familiar symbols in our daily lives. Pepsi and Shell for instance, have changed their logos multiple times over the years. One thing to…

Why Your Branding Isn’t Working

You have probably heard about the importance of branding (possibly from us) and when done well, a business can reap benefits like constant referrals, word of mouth marketing, brand loyalty, repeat purchases and so on. So far, we’ve talked about…